AI for copywriting, content production, data analysis and campaign automation.
Explore a series and its curriculum, then choose the lesson you need.
Start from zero · Stage 1 · First steps
Begin with a plain-language explanation of AI. Follow an invitation example, then learn about inputs, mistakes, how replies work and costs. Read the theory and explanations without using a tool.
7 lessons · 108 min reading
Start from zero · Stage 2 · Foundations
Build on AI First Steps with one familiar reading-group scenario. Learn to select facts, understand action sequences and compare options. Worked examples and explanations let you follow without running a tool.
3 lessons · 58 min reading
Marketing & content · Stage 3 · Role applications
Prompt and revise copy using product evidence, then ask AI to analyse campaign records and revisit the result when comparison conditions change.
5 lessons · 116 min reading
Deeper understanding · Stage 4 · Deeper understanding
After drafting work in your role, learn to evaluate it, design review points and measure a pilot. Complete three lessons without code, then apply them in a role project.
3 lessons · 75 min reading
Deeper understanding · Stage 4 · Deeper understanding
Once you have the basics, explore how retrieval and tool use support an answer.
3 lessons · 64 min reading
How-to guide · About 15 min reading
AI for marketing: from copy to campaign analysis · 1 / 5
Turn a summary of your reviews, support tickets and surveys into three personas with AI, separate evidence from assumptions, and test the assumptions before you spend money on them.
How-to guide · About 19 min reading
AI for marketing: from copy to campaign analysis · 2 / 5
Give it the product, audience and channel, and you'll have copy from several different angles in minutes.
How-to guide · About 15 min reading
AI for marketing: from copy to campaign analysis · 3 / 5
A blog workflow where AI handles the outline and first draft, and people handle the plan, the fact-checking, the real experience and the final check.
How-to guide · About 17 min reading
AI for marketing: from copy to campaign analysis · 4 / 5
Do the maths in your spreadsheet and the interpreting with AI. Turn campaign results into insights written as observation, hypothesis and how to check, then pick your next experiment.
How-to guide · About 50 min reading
AI for marketing: from copy to campaign analysis · 5 / 5
Analyse 200 exposures and 75 events with worked AI examples, revise for a refund, then correct unsupported advice on a fresh campaign.
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