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KOEN

For marketers: from copy to data

Draft ads and content faster, then move on to reading your campaign results.

Marketers4 guides50 min in totalBeginner → Practical

Start with the first guide →

Course

  1. Draft A/B ad copy with AI

    Give it the product, audience and channel, and you'll have copy from several different angles in minutes.

    BeginnerHow-to guide12 min

  2. Define and test three customer personas

    Turn a summary of your reviews, support tickets and surveys into three personas with AI, separate evidence from assumptions, and test the assumptions before you spend money on them.

    BeginnerHow-to guide12 min

  3. AI drafts, people finish: a blog workflow

    A blog workflow where AI handles the outline and first draft, and people handle the plan, the fact-checking, the real experience and the final check.

    BeginnerHow-to guide12 min

  4. Find insights in campaign results

    Do the maths in your spreadsheet and the interpreting with AI. Turn campaign results into insights written as observation, hypothesis and how to check, then pick your next experiment.

    PracticalHow-to guide14 min

Other courses

  • Start hereEveryone

    AI First Steps

    What AI is, how to ask it, and what to watch out for — the basics everyone should start with, whatever their job.

    1. What is an LLM? A five-minute explainer
    2. Five principles for better prompts
    3. Why AI gets things wrong: understanding hallucinations
    4. Using AI at work safely: personal data and confidential information
    5. Tokens and pricing, explained simply

    5 guides41 min in totalBeginner

  • Courses by roleOffice workers

    For office workers: AI for everyday work

    Cut down the work you repeat every day — spreadsheets, reports, email and meeting notes.

    1. Write spreadsheet formulas with AI: describe it, get the formula
    2. Get a three-line summary of a long report
    3. Write work emails in the right tone: requests, apologies, refusals
    4. Turn meeting notes into action items
    5. Let AI do the totals instead of a pivot table

    5 guides53 min in totalBeginner → Practical

  • Courses by roleDesigners

    For designers: image generation done right

    From prompt basics to mood boards, copyright checks and consistent results.

    1. Image prompt basics for designers
    2. Make a mood board in ten minutes
    3. Copyright and commercial-use checklist for generated images
    4. Keep a character or product consistent across scenes

    4 guides49 min in totalBeginner → Practical

  • Courses by roleDevelopers

    For developers: AI in your code and products

    From your first API call to working with coding assistants, structured output and cost control.

    1. Your first LLM API call: from key to response
    2. Getting good results from AI coding assistants
    3. Get structured (JSON) output from an LLM
    4. Cut API costs with prompt caching

    4 guides61 min in totalBeginner → Practical

  • Going furtherEveryone

    Going further: how AI products work

    Once you have the basics, learn the patterns most AI products are built on.

    1. RAG explained: handing AI a reference book
    2. What is an AI agent?
    3. A minimal RAG chatbot with ten documents

    3 guides36 min in totalBeginner → Practical