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AI First Steps

What AI is, how to ask it, and what to watch out for — the basics everyone should start with, whatever their job.

Everyone5 guides41 min in totalBeginner

Start with the first guide →

Course

  1. What is an LLM? A five-minute explainer

    The technology behind ChatGPT, Claude and Gemini, explained without the math.

    BeginnerExplainer8 min

  2. Five principles for better prompts

    Role, context, task, format and an example — five things that noticeably change what AI gives back.

    BeginnerHow-to guide10 min

  3. Why AI gets things wrong: understanding hallucinations

    Why AI states wrong things with confidence, where it slips most often, and how to check its answers.

    BeginnerExplainer7 min

  4. Using AI at work safely: personal data and confidential information

    What not to paste into AI, how to swap in fake values when you must, and what to check before you start.

    BeginnerHow-to guide8 min

  5. Tokens and pricing, explained simply

    What "$2 per million tokens" on an AI price list means, and how to estimate what your own usage would cost.

    BeginnerExplainer8 min

Other courses

  • Courses by roleOffice workers

    For office workers: AI for everyday work

    Cut down the work you repeat every day — spreadsheets, reports, email and meeting notes.

    1. Write spreadsheet formulas with AI: describe it, get the formula
    2. Get a three-line summary of a long report
    3. Write work emails in the right tone: requests, apologies, refusals
    4. Turn meeting notes into action items
    5. Let AI do the totals instead of a pivot table

    5 guides53 min in totalBeginner → Practical

  • Courses by roleMarketers

    For marketers: from copy to data

    Draft ads and content faster, then move on to reading your campaign results.

    1. Draft A/B ad copy with AI
    2. Define and test three customer personas
    3. AI drafts, people finish: a blog workflow
    4. Find insights in campaign results

    4 guides50 min in totalBeginner → Practical

  • Courses by roleDesigners

    For designers: image generation done right

    From prompt basics to mood boards, copyright checks and consistent results.

    1. Image prompt basics for designers
    2. Make a mood board in ten minutes
    3. Copyright and commercial-use checklist for generated images
    4. Keep a character or product consistent across scenes

    4 guides49 min in totalBeginner → Practical

  • Courses by roleDevelopers

    For developers: AI in your code and products

    From your first API call to working with coding assistants, structured output and cost control.

    1. Your first LLM API call: from key to response
    2. Getting good results from AI coding assistants
    3. Get structured (JSON) output from an LLM
    4. Cut API costs with prompt caching

    4 guides61 min in totalBeginner → Practical

  • Going furtherEveryone

    Going further: how AI products work

    Once you have the basics, learn the patterns most AI products are built on.

    1. RAG explained: handing AI a reference book
    2. What is an AI agent?
    3. A minimal RAG chatbot with ten documents

    3 guides36 min in totalBeginner → Practical