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Stage 3 · Role applications

AI for small businesses: from business facts to reviewing promotion

Learn prompting and source checks through introductory examples, then use fictional shop records to create notices, customer replies and a weekly review. Study worked examples and explanations of revisions after stock and opening-hour changes.

5 units · 7 lessons · 144 min reading

A small shop with a striped awning, an illustrated menu and a ledger
Illustration: preparing information and records for a small business · AI Ping

Step-by-step curriculum

Read the approach for each unit, then choose a lesson. Skip anything familiar.

  1. Prepare the facts about your business

    Use the event notice to distinguish confirmed facts, proposals and unknowns. For a business, these might be hours, prices and booking arrangements. Then distinguish public business information from customer records.

    Find the facts you need in a set of notes

    Up next

    20 min
  2. Before you paste: choosing suitable practice material

    15 min
  3. Understand what customers want to know

    A persona summarises customers with similar needs. Read the fictional app example to separate customer evidence from guesses. For your business, consider which questions about price, booking or using the service recur.

    Define and test three customer personas

    12 min
  4. Move from short copy to a longer introduction

    A/B variants are two alternatives with different wording; drafting them does not establish which performs better. Then read an outline and a longer draft, checking that benefits and experiences are supported. Compare the examples without publishing them.

    Draft A/B ad copy with AI

    16 min
  5. AI drafts, people finish: a blog workflow

    12 min
  6. Read results and decide what to check next

    Impressions count displays and clicks count interactions with a link; neither is a purchase. Read denominators and periods in the fictional table, then consider the same distinctions for views, enquiries and bookings. If you have no campaign data, finish with the worked example.

    Find insights in campaign results

    14 min
  7. Create shop notices and replies with AI

    Give AI opening hours, menu facts and customer questions. Study how stock and schedule changes alter the requests and resulting drafts.

    Use AI for shop notices and customer replies, then revise changed conditions

    55 min

Before moving on

Explain how to spot an unconfirmed service promise, distinguish a customer assumption and avoid treating more views as proof of more sales. Revisit the relevant example if needed. You can complete this understanding check without running an assistant or publishing anything.

Revisit the explanation →

Review what you have learned

Use the worked examples and explanations to describe how AI supports each step below. Running an external tool is optional.

Use the final lesson's shop records to prompt AI for notices and replies, then request a revision using the change records. Keep sources, prompts, first response, revision and checks together. Without tools, explain the additional requests and which wording changed in the supplied conversation. Publishing or buying ads is not required.

  • Explain which details are confirmed and which remain undecided.
  • Keep customer assumptions distinct from testimonials and research findings.
  • Trace prices, offer conditions and benefit claims back to the source.
  • Explain metric denominators and comparison periods, retaining what the numbers cannot establish.
  • If no results exist, identify what to record instead of inventing sales growth.

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