Meta brings Muse to Singapore with ShopBack cashback comparisons

Meta is bringing its personal AI agent Muse to shopping and travel services in Singapore. Its October 27 announcement names Shopee, Grab, Singapore Airlines and ShopBack among the early partners. Connector features will arrive progressively, including some after launch. Everyday use is free, with subscriptions for additional work. It is offered on iOS, Android and the web; AI glasses support is forthcoming. Gmail, Calendar and Instagram also connect.

ShopBack announced on October 28 that its connector is available to Singapore members. Linking an account lets Muse compare travel and shopping options with cashback included, then supply tracked booking links. It also checks when cashback rates will increase.

ShopBack says Muse flags reward conditions, including incompatible promotional codes. Members can follow a link themselves or authorize Muse to complete a purchase. The merchant remains the seller; cashback reaches the member’s ShopBack account after confirmation.

Confirmation also requires merchant validation. ShopBack’s existing transaction documentation says orders first enter a pending state and remain there until the merchant approves or rejects them. Authorizing Muse to proceed and a merchant confirming a reward are distinct decisions.

The document lists receipt of goods and expiry of return periods, or completed payment and service delivery, among approval conditions. Full returns, cancellations and unpaid orders are rejection cases. Merchants using item-level tracking can approve or reject only part of an order.

The Singapore App Store lists Muse from Meta Platforms for iPhone and iPad. It requires iOS or iPadOS 18.0 or later and carries an 18-plus rating. Downloading is free, with in-app purchases. Its description covers resolving scheduling conflicts, reservations, reminders and actions through connected accounts, subject to the user’s approval. The listing also displays 38 languages besides English.

Permission to access an account and approval for an action are handled separately. In its September 8 security explanation, Meta says an independent permission system decides whether Muse’s proposed action is allowed, denied or referred to the user. When confirmation is needed, execution stops and a dedicated app dialog describes the action. Approval is bound to a connector and purpose. Permissions may be one-time or time-limited.

Meta says login credentials are stored separately from the working environment. Users can watch the built-in browser and take over. The company acknowledges that mistakes remain possible.

Muse’s separate privacy policy, effective September 17, says conversations and virtual-machine data are not shared with Meta’s advertising systems. Users choose whether interactions may improve AI models and can change that choice. Changes apply to earlier interactions too. Information from connected services used during tasks falls under the same choice.

Disconnecting a service stops further information exchange. Data from earlier tasks may remain in conversation history or memory, however. The policy distinguishes deleting messages or files, resetting Muse entirely, and asking it to forget specific information. Ending a connection and handling previously retained information are separate operations. Forgetting requests are handled to the extent possible.

The app listing says users can inspect an activity log and revoke connections. It also warns of inaccurate or unexpected actions and says users should review work and intervene when necessary. Its privacy disclosures are supplied by the developer; Apple states that it has not verified them.