Meta’s Muse can now call businesses for paying U.S. subscribers

Meta opened outbound calling in Muse to paid U.S. subscribers on November 12. A subscriber can give the personal AI agent a task that requires a phone call, and Muse can dial a business and wait for an answer. Meta Chief AI Officer Alexandr Wang pointed to restaurant reservations and calls to cable providers as examples. Meta lists its paid Muse subscriptions from $20 a month.

Calling businesses was available to some users in September. On September 16, Muse engineer Ryan Fox said Meta was expanding the beta, with priority for people who had asked to try it. Meta separately announced voice conversations with Muse on November 5. With outbound calling, Muse places the call to a business to relay the user’s request.

Waiting for the business to pick up

Meta highlighted the ability to sit through a hold queue. For a restaurant inquiry, for example, the agent can relay the date and party size the subscriber specified. Asking which times are available ends with an answer. Securing a table requires the restaurant to accept the requested time and party size. Wang described the kinds of errands a subscriber can hand over. Meta’s announcement did not specify the steps Muse can carry out in each industry.

A call published before the rollout shows how one inquiry worked. On October 9, Meta employee Matt Schlicht said his Muse had called a Volvo dealership to ask for the next available service appointment. He reported that it waited on the line for 15 minutes and got the information he needed. Meta gave no average wait or completion rate for the service.

What the call result can tell the subscriber

Schlicht also posted a video of the exchange. He said the transcript came from the call and that the audio was recreated for the video. The example describes a request for appointment information and the answer that came back. When a user can see what was requested and what the business said, the record can distinguish an available slot from a reservation the business accepted.

When Meta introduced Muse, it described a record through which users can see the agent’s work. The outbound calling announcement leaves several details open, including what result every caller receives, how the agent identifies itself to the person answering and how long call records are kept.

In its general product documentation, Meta says Muse pauses and asks the user to approve sensitive actions in the app, such as sending an email or making a purchase. The November posts leave open whether Muse asks for approval before calling, or what happens if a business asks for payment or another authorization mid-call.

On September 22, Reuters reported that Meta had rolled back a separate trial in which contractors placed some calls. A Meta spokesperson told Reuters at the time that the company was working with merchants to improve the feature. The November announcement gave no details about whether that trial had resumed or when a person might intervene in the current service.

Google has published guidance for businesses that receive its own automated calls. It says it can call to make a booking or check inventory on a customer’s behalf. Businesses can decline those calls during a conversation or change their preferences in their Business Profile. Meta’s rollout posts do not describe an equivalent setting for recipients.

Which subscribers can place calls

Meta’s Help Center lists Power at $20 a month with 500 million Muse tokens per week and Maximum at $100 a month with 3 billion tokens per week. Those are the plans’ general usage allowances. Meta’s launch posts and subscription information list no separate limit in calls or minutes. The company says subscription benefits and availability can vary by account and region, with the available benefits shown during signup.

Muse subscriptions are available through the mobile app and website to eligible people who are at least 18 or have reached the local age of majority. Signup requires a Meta account. The Help Center describes Muse and its subscriptions as being in limited testing. A free Muse account has a usage limit. Meta gave no date for bringing outbound business calls to free accounts or to subscribers outside the United States.