Fitbit Edge goes on sale with a separate membership for its AI coach

Google’s Fitbit Edge went on sale on October 27, with the US Google Store listing the screen-equipped fitness tracker from $179.99. The official page now shows a Buy option on the retail date announced on October 12. The device brings wrist-based activity and sleep information together with access to the existing Google Health Coach.

Edge sits between the Pixel Watch smartwatch and the screenless Fitbit Air. Google is extending personalized coaching already offered across those devices to a compact tracker with a display. Purchase includes a three-month Google Health Premium trial. Continuing to use the Gemini-powered coach requires Premium membership.

Basic tracking remains available in the free Google Health app. It lists steps, distance, exercise sessions, cardio load and readiness, plus sleep scores, duration, consistency and stages. Premium adds personalized workout plans, detailed sleep insights and guidance connecting daily activity with sleep.

The coach starts with a conversation about goals, routines and preferences, then proposes weekly plans and daily workouts. Google describes plans that adjust when schedules or circumstances change, with post-workout feedback and messages informed by sleep and recovery information. Morning messages address sleep and physical readiness; evening recaps cover the day’s activity and progress against a plan. Google says generated answers should be checked for accuracy and the service is not intended for medical use.

What follows the three-month trial

The US trial automatically renews at $9.99 a month. Eligibility is restricted to qualifying new and returning users, with one trial per account and a valid payment method required. Accounts that redeemed an earlier Premium trial cannot claim another through a new device. Google AI Pro and Ultra subscribers also have access to Premium at no additional charge in supported countries.

Hardware specifications list a 1.3-inch color AMOLED display, a mechanical side button, an 11.6mm body and a weight of 32g including the band. Built-in GPS and an altimeter record outdoor routes and elevation changes. More than 50 workout modes can be started on the wrist, with live metrics on the device and phone, followed by a workout summary. An optical heart-rate sensor and two temperature sensors are included. Phone-connected features include notifications, media controls and Google Maps directions.

Battery settings change the endurance figures substantially. Alongside the maximum seven-day rating, Google’s help page lists up to two days with the always-on display enabled and up to 10 hours of continuous built-in GPS use. The week-long figure does not describe leaving every feature running continuously. The specification sheet lists about 90 minutes for a full charge and up to a day from five minutes of charging when the battery is low.

Google also describes Edge as its first repairable fitness tracker with a replaceable battery. Its help page says repair options depend on region and availability. Self-service repair is intended for adults with the expertise to work safely on electronics.

Personalization uses information from paired devices, the account profile, connected apps and conversations. Enabling the coach gives it access to health and activity data associated with the account, according to Google’s data guide. Turning it off and revoking consent stops future collection and processing for coaching. Revoking a particular feature’s consent or deleting a data category leaves conversation history to be managed separately; individual conversations can be deleted there. Google says human review may occur after feedback on a conversation or separate, explicit consent for research and development. Research participation is optional, and consent can be changed later.

A Google account and the Google Health app are required for setup. The tracker is intended for ages 13 and up, while Premium coaching is for adults. South Korea appears in the subscription help page’s supported-country list, although features vary by country and device and may be English-only. The hardware price and Buy availability checked for this report are from the US store.

Official phone requirements disagree. Edge’s specifications and sales page list Android 11 and iOS 16.4 or newer, while the app setup guide lists Android 14 and iOS 26 or newer. The US App Store listing for Google Health says iOS 16.4 or later. Actual installation and pairing compatibility for individual devices could not be established in this check.