AI learning for your everyday work, one lesson at a time.
Understand an audience, create supported content and interpret results.
How-to guide · About 12 min reading
AI for marketing: from copy to campaign analysis · 1 / 5
Turn a summary of your reviews, support tickets and surveys into three personas with AI, separate evidence from assumptions, and test the assumptions before you spend money on them.
How-to guide · About 16 min reading
AI for marketing: from copy to campaign analysis · 2 / 5
Give it the product, audience and channel, and you'll have copy from several different angles in minutes.
How-to guide · About 12 min reading
AI for marketing: from copy to campaign analysis · 3 / 5
A blog workflow where AI handles the outline and first draft, and people handle the plan, the fact-checking, the real experience and the final check.
How-to guide · About 14 min reading
AI for marketing: from copy to campaign analysis · 4 / 5
Do the maths in your spreadsheet and the interpreting with AI. Turn campaign results into insights written as observation, hypothesis and how to check, then pick your next experiment.
How-to guide · About 50 min reading
AI for marketing: from copy to campaign analysis · 5 / 5
Analyse 200 exposures and 75 events with worked AI examples, revise for a refund, then correct unsupported advice on a fresh campaign.