Pinterest adds holiday gift price and stock comparisons in the US

Pinterest added a shopping comparison feature called Compare for US users on November 12. It puts similar products next to one another so a shopper can see their prices, stock status and reviews together. On mobile, Pinterest lists its conversational AI assistant and boards as entry points. On desktop, the comparison opens from the detailed view of a Pin, the platform’s name for a post.

A second tool, Wishlists, is in a limited iOS test in the US and Canada. It keeps track of selected products and can alert shoppers when a price drops or an item returns to stock. Pinterest also announced deal and gift guide boards for a global audience. The company gave no release date for Compare or Wishlists in South Korea or other markets outside the announced territories.

Comparing gifts after finding them

Pinterest already shows prices and availability for individual items through its product Pins. Its visual search also lets people pick part of an image and look for similar items. Compare comes into play once several options look promising. For someone picking out a bag as a gift, that could mean checking whether similar bags fit the budget and are in stock after finding a style they like. Product Pins send shoppers to the merchant’s website, and Pinterest directs questions about orders to the seller.

Pinterest’s business documentation describes two ways for retailers to create product Pins. They can send Pinterest a catalog or let it read product details from their websites. The catalog requires a price and stock status. It also calls for links that lead to the corresponding item and titles that identify variants such as size and color. Pinterest says it checks hosted catalog feeds daily. Those are the existing rules for product Pins. In the November announcement, Pinterest did not explain how Compare selects the alternatives to display, where it draws reviews from or how often the comparison refreshes.

A full-screen trial for the iPhone assistant

Pinterest first introduced its assistant in beta to US adults in October 2025. Its help page describes a conversation in which people can ask follow-up questions and get a mix of images and text. The tool can use past activity on Pinterest to tailor its suggestions. It can also take a public Pin as a starting point, so a question can refer to an item already on screen.

Pinterest said on its third-quarter earnings call that the assistant was generally available in the US. Chief executive Bill Ready said roughly 80% of searches made with it were commercial in nature. That figure described activity in the existing assistant. The November update says the US iOS rollout is complete and describes the new full-screen layout as an experiment. Pinterest’s help page lists the iPhone as supported and says the iPad is still outside that scope.

Alerts for items saved for later

Boards already let Pinterest users collect ideas and share a private board with invited collaborators. Some boards also have a shopping tab with recommendations based on saved Pins. The board owner alone can see those recommendations, even on a public board. Wishlists add a way to follow an individual product after saving it. Pinterest says an alert can arrive when a tracked item gets cheaper or comes back into stock. A list can be shared with family or used to keep track of gifts for several people.

Pinterest gave no timetable for alerts or for wider availability of the test.

A separate survey Pinterest released the same day asked how far shoppers wanted AI to go. YouGov surveyed more than 1,000 US adults for Pinterest. Among respondents, 92% said they wanted the final say on what they bought, with or without help from AI. Thirty-nine percent said they wanted AI involved in at least one step of a purchase.