These are invented teaching records, not campaign observations. Primary metric: distinct users with paid purchase within day 0 through day 7 inclusive / distinct exposed users. Deduplicate event_id and then count people, not purchase rows. Click metric uses distinct clicked users / distinct exposed users. Refunded purchases do not count. Keep out-of-window records visible. Compare counts and limits; do not call a larger percentage a proven winner. Use supplied time and assignment facts.
NEW independent campaign 2: both variants use the same audience definition and 08:00-20:00 window. Assignment was simulated as balanced random assignment for this exercise. Do not pool with campaign 1. Analyse new files; give counts and rates, clarify uncertainty and draft next decision in Korean and English. No tool calls.
[exposures]
exposure_id,user_id,variant,time_window,assignment
NE001,NEW001,B,08:00-20:00,fictional-random-balanced
NE002,NEW002,B,08:00-20:00,fictional-random-balanced
NE003,NEW003,B,08:00-20:00,fictional-random-balanced
NE004,NEW004,A,08:00-20:00,fictional-random-balanced
NE005,NEW005,B,08:00-20:00,fictional-random-balanced
NE006,NEW006,B,08:00-20:00,fictional-random-balanced
NE007,NEW007,B,08:00-20:00,fictional-random-balanced
NE008,NEW008,A,08:00-20:00,fictional-random-balanced
NE009,NEW009,A,08:00-20:00,fictional-random-balanced
NE010,NEW010,B,08:00-20:00,fictional-random-balanced
NE011,NEW011,B,08:00-20:00,fictional-random-balanced
NE012,NEW012,B,08:00-20:00,fictional-random-balanced
NE013,NEW013,B,08:00-20:00,fictional-random-balanced
NE014,NEW014,A,08:00-20:00,fictional-random-balanced
NE015,NEW015,B,08:00-20:00,fictional-random-balanced
NE016,NEW016,A,08:00-20:00,fictional-random-balanced
NE017,NEW017,B,08:00-20:00,fictional-random-balanced
NE018,NEW018,A,08:00-20:00,fictional-random-balanced
NE019,NEW019,B,08:00-20:00,fictional-random-balanced
NE020,NEW020,A,08:00-20:00,fictional-random-balanced
NE021,NEW021,A,08:00-20:00,fictional-random-balanced
NE022,NEW022,B,08:00-20:00,fictional-random-balanced
NE023,NEW023,B,08:00-20:00,fictional-random-balanced
NE024,NEW024,B,08:00-20:00,fictional-random-balanced
NE025,NEW025,A,08:00-20:00,fictional-random-balanced
NE026,NEW026,B,08:00-20:00,fictional-random-balanced
NE027,NEW027,A,08:00-20:00,fictional-random-balanced
NE028,NEW028,B,08:00-20:00,fictional-random-balanced
NE029,NEW029,A,08:00-20:00,fictional-random-balanced
NE030,NEW030,A,08:00-20:00,fictional-random-balanced
NE031,NEW031,B,08:00-20:00,fictional-random-balanced
NE032,NEW032,A,08:00-20:00,fictional-random-balanced
NE033,NEW033,B,08:00-20:00,fictional-random-balanced
NE034,NEW034,A,08:00-20:00,fictional-random-balanced
NE035,NEW035,B,08:00-20:00,fictional-random-balanced
NE036,NEW036,B,08:00-20:00,fictional-random-balanced
NE037,NEW037,A,08:00-20:00,fictional-random-balanced
NE038,NEW038,A,08:00-20:00,fictional-random-balanced
NE039,NEW039,B,08:00-20:00,fictional-random-balanced
NE040,NEW040,B,08:00-20:00,fictional-random-balanced
NE041,NEW041,A,08:00-20:00,fictional-random-balanced
NE042,NEW042,A,08:00-20:00,fictional-random-balanced
NE043,NEW043,A,08:00-20:00,fictional-random-balanced
NE044,NEW044,B,08:00-20:00,fictional-random-balanced
NE045,NEW045,A,08:00-20:00,fictional-random-balanced
NE046,NEW046,A,08:00-20:00,fictional-random-balanced
NE047,NEW047,B,08:00-20:00,fictional-random-balanced
NE048,NEW048,B,08:00-20:00,fictional-random-balanced
NE049,NEW049,A,08:00-20:00,fictional-random-balanced
NE050,NEW050,B,08:00-20:00,fictional-random-balanced
NE051,NEW051,A,08:00-20:00,fictional-random-balanced
NE052,NEW052,A,08:00-20:00,fictional-random-balanced
NE053,NEW053,B,08:00-20:00,fictional-random-balanced
NE054,NEW054,A,08:00-20:00,fictional-random-balanced
NE055,NEW055,A,08:00-20:00,fictional-random-balanced
NE056,NEW056,B,08:00-20:00,fictional-random-balanced
NE057,NEW057,A,08:00-20:00,fictional-random-balanced
NE058,NEW058,A,08:00-20:00,fictional-random-balanced
NE059,NEW059,A,08:00-20:00,fictional-random-balanced
NE060,NEW060,A,08:00-20:00,fictional-random-balanced
NE061,NEW061,B,08:00-20:00,fictional-random-balanced
NE062,NEW062,A,08:00-20:00,fictional-random-balanced
NE063,NEW063,B,08:00-20:00,fictional-random-balanced
NE064,NEW064,A,08:00-20:00,fictional-random-balanced
NE065,NEW065,B,08:00-20:00,fictional-random-balanced
NE066,NEW066,A,08:00-20:00,fictional-random-balanced
NE067,NEW067,A,08:00-20:00,fictional-random-balanced
NE068,NEW068,B,08:00-20:00,fictional-random-balanced
NE069,NEW069,B,08:00-20:00,fictional-random-balanced
NE070,NEW070,A,08:00-20:00,fictional-random-balanced
NE071,NEW071,B,08:00-20:00,fictional-random-balanced
NE072,NEW072,A,08:00-20:00,fictional-random-balanced
NE073,NEW073,A,08:00-20:00,fictional-random-balanced
NE074,NEW074,B,08:00-20:00,fictional-random-balanced
NE075,NEW075,B,08:00-20:00,fictional-random-balanced
NE076,NEW076,B,08:00-20:00,fictional-random-balanced
NE077,NEW077,B,08:00-20:00,fictional-random-balanced
NE078,NEW078,B,08:00-20:00,fictional-random-balanced
NE079,NEW079,B,08:00-20:00,fictional-random-balanced
NE080,NEW080,A,08:00-20:00,fictional-random-balanced
NE081,NEW081,A,08:00-20:00,fictional-random-balanced
NE082,NEW082,B,08:00-20:00,fictional-random-balanced
NE083,NEW083,A,08:00-20:00,fictional-random-balanced
NE084,NEW084,B,08:00-20:00,fictional-random-balanced
NE085,NEW085,B,08:00-20:00,fictional-random-balanced
NE086,NEW086,A,08:00-20:00,fictional-random-balanced
NE087,NEW087,A,08:00-20:00,fictional-random-balanced
NE088,NEW088,B,08:00-20:00,fictional-random-balanced
NE089,NEW089,A,08:00-20:00,fictional-random-balanced
NE090,NEW090,B,08:00-20:00,fictional-random-balanced
NE091,NEW091,B,08:00-20:00,fictional-random-balanced
NE092,NEW092,A,08:00-20:00,fictional-random-balanced
NE093,NEW093,B,08:00-20:00,fictional-random-balanced
NE094,NEW094,A,08:00-20:00,fictional-random-balanced
NE095,NEW095,A,08:00-20:00,fictional-random-balanced
NE096,NEW096,A,08:00-20:00,fictional-random-balanced
NE097,NEW097,A,08:00-20:00,fictional-random-balanced
NE098,NEW098,A,08:00-20:00,fictional-random-balanced
NE099,NEW099,A,08:00-20:00,fictional-random-balanced
NE100,NEW100,B,08:00-20:00,fictional-random-balanced
NE101,NEW101,A,08:00-20:00,fictional-random-balanced
NE102,NEW102,A,08:00-20:00,fictional-random-balanced
NE103,NEW103,B,08:00-20:00,fictional-random-balanced
NE104,NEW104,A,08:00-20:00,fictional-random-balanced
NE105,NEW105,A,08:00-20:00,fictional-random-balanced
NE106,NEW106,B,08:00-20:00,fictional-random-balanced
NE107,NEW107,A,08:00-20:00,fictional-random-balanced
NE108,NEW108,A,08:00-20:00,fictional-random-balanced
NE109,NEW109,B,08:00-20:00,fictional-random-balanced
NE110,NEW110,A,08:00-20:00,fictional-random-balanced
NE111,NEW111,A,08:00-20:00,fictional-random-balanced
NE112,NEW112,B,08:00-20:00,fictional-random-balanced
NE113,NEW113,B,08:00-20:00,fictional-random-balanced
NE114,NEW114,B,08:00-20:00,fictional-random-balanced
NE115,NEW115,A,08:00-20:00,fictional-random-balanced
NE116,NEW116,B,08:00-20:00,fictional-random-balanced
NE117,NEW117,B,08:00-20:00,fictional-random-balanced
NE118,NEW118,B,08:00-20:00,fictional-random-balanced
NE119,NEW119,A,08:00-20:00,fictional-random-balanced
NE120,NEW120,B,08:00-20:00,fictional-random-balanced
NE121,NEW121,A,08:00-20:00,fictional-random-balanced
NE122,NEW122,B,08:00-20:00,fictional-random-balanced
NE123,NEW123,B,08:00-20:00,fictional-random-balanced
NE124,NEW124,B,08:00-20:00,fictional-random-balanced
NE125,NEW125,A,08:00-20:00,fictional-random-balanced
NE126,NEW126,B,08:00-20:00,fictional-random-balanced
NE127,NEW127,B,08:00-20:00,fictional-random-balanced
NE128,NEW128,B,08:00-20:00,fictional-random-balanced
NE129,NEW129,B,08:00-20:00,fictional-random-balanced
NE130,NEW130,A,08:00-20:00,fictional-random-balanced
NE131,NEW131,B,08:00-20:00,fictional-random-balanced
NE132,NEW132,B,08:00-20:00,fictional-random-balanced
NE133,NEW133,B,08:00-20:00,fictional-random-balanced
NE134,NEW134,A,08:00-20:00,fictional-random-balanced
NE135,NEW135,B,08:00-20:00,fictional-random-balanced
NE136,NEW136,B,08:00-20:00,fictional-random-balanced
NE137,NEW137,A,08:00-20:00,fictional-random-balanced
NE138,NEW138,B,08:00-20:00,fictional-random-balanced
NE139,NEW139,A,08:00-20:00,fictional-random-balanced
NE140,NEW140,A,08:00-20:00,fictional-random-balanced
NE141,NEW141,B,08:00-20:00,fictional-random-balanced
NE142,NEW142,B,08:00-20:00,fictional-random-balanced
NE143,NEW143,B,08:00-20:00,fictional-random-balanced
NE144,NEW144,B,08:00-20:00,fictional-random-balanced
NE145,NEW145,B,08:00-20:00,fictional-random-balanced
NE146,NEW146,B,08:00-20:00,fictional-random-balanced
NE147,NEW147,B,08:00-20:00,fictional-random-balanced
NE148,NEW148,A,08:00-20:00,fictional-random-balanced
NE149,NEW149,B,08:00-20:00,fictional-random-balanced
NE150,NEW150,B,08:00-20:00,fictional-random-balanced
NE151,NEW151,A,08:00-20:00,fictional-random-balanced
NE152,NEW152,B,08:00-20:00,fictional-random-balanced
NE153,NEW153,A,08:00-20:00,fictional-random-balanced
NE154,NEW154,B,08:00-20:00,fictional-random-balanced
NE155,NEW155,A,08:00-20:00,fictional-random-balanced
NE156,NEW156,A,08:00-20:00,fictional-random-balanced
NE157,NEW157,A,08:00-20:00,fictional-random-balanced
NE158,NEW158,B,08:00-20:00,fictional-random-balanced
NE159,NEW159,A,08:00-20:00,fictional-random-balanced
NE160,NEW160,A,08:00-20:00,fictional-random-balanced
NE161,NEW161,A,08:00-20:00,fictional-random-balanced
NE162,NEW162,B,08:00-20:00,fictional-random-balanced
NE163,NEW163,A,08:00-20:00,fictional-random-balanced
NE164,NEW164,A,08:00-20:00,fictional-random-balanced
NE165,NEW165,A,08:00-20:00,fictional-random-balanced
NE166,NEW166,A,08:00-20:00,fictional-random-balanced
NE167,NEW167,B,08:00-20:00,fictional-random-balanced
NE168,NEW168,A,08:00-20:00,fictional-random-balanced
NE169,NEW169,A,08:00-20:00,fictional-random-balanced
NE170,NEW170,A,08:00-20:00,fictional-random-balanced
NE171,NEW171,B,08:00-20:00,fictional-random-balanced
NE172,NEW172,A,08:00-20:00,fictional-random-balanced
NE173,NEW173,B,08:00-20:00,fictional-random-balanced
NE174,NEW174,A,08:00-20:00,fictional-random-balanced
NE175,NEW175,B,08:00-20:00,fictional-random-balanced
NE176,NEW176,A,08:00-20:00,fictional-random-balanced
NE177,NEW177,B,08:00-20:00,fictional-random-balanced
NE178,NEW178,A,08:00-20:00,fictional-random-balanced
NE179,NEW179,A,08:00-20:00,fictional-random-balanced
NE180,NEW180,A,08:00-20:00,fictional-random-balanced
NE181,NEW181,A,08:00-20:00,fictional-random-balanced
NE182,NEW182,B,08:00-20:00,fictional-random-balanced
NE183,NEW183,A,08:00-20:00,fictional-random-balanced
NE184,NEW184,B,08:00-20:00,fictional-random-balanced
NE185,NEW185,B,08:00-20:00,fictional-random-balanced
NE186,NEW186,B,08:00-20:00,fictional-random-balanced
NE187,NEW187,A,08:00-20:00,fictional-random-balanced
NE188,NEW188,A,08:00-20:00,fictional-random-balanced
NE189,NEW189,A,08:00-20:00,fictional-random-balanced
NE190,NEW190,B,08:00-20:00,fictional-random-balanced
NE191,NEW191,A,08:00-20:00,fictional-random-balanced
NE192,NEW192,A,08:00-20:00,fictional-random-balanced
NE193,NEW193,A,08:00-20:00,fictional-random-balanced
NE194,NEW194,A,08:00-20:00,fictional-random-balanced
NE195,NEW195,A,08:00-20:00,fictional-random-balanced
NE196,NEW196,B,08:00-20:00,fictional-random-balanced
NE197,NEW197,B,08:00-20:00,fictional-random-balanced
NE198,NEW198,A,08:00-20:00,fictional-random-balanced
NE199,NEW199,B,08:00-20:00,fictional-random-balanced
NE200,NEW200,B,08:00-20:00,fictional-random-balanced

[events]
source_row,event_id,user_id,variant,event,day_after_exposure,status
NR001,NC001,NEW001,B,click,0,valid
NR002,NP001,NEW001,B,purchase,3,paid
NR003,NC002,NEW002,B,click,0,valid
NR004,NP002,NEW002,B,purchase,3,paid
NR005,NC003,NEW003,B,click,0,valid
NR006,NP003,NEW003,B,purchase,3,paid
NR007,NC004,NEW004,A,click,0,valid
NR008,NP004,NEW004,A,purchase,3,paid
NR009,NC005,NEW005,B,click,0,valid
NR010,NP005,NEW005,B,purchase,3,paid
NR011,NC006,NEW006,B,click,0,valid
NR012,NP006,NEW006,B,purchase,3,paid
NR013,NC007,NEW007,B,click,0,valid
NR014,NP007,NEW007,B,purchase,3,paid
NR015,NC008,NEW008,A,click,0,valid
NR016,NP008,NEW008,A,purchase,3,paid
NR017,NC009,NEW009,A,click,0,valid
NR018,NP009,NEW009,A,purchase,3,paid
NR019,NC010,NEW010,B,click,0,valid
NR020,NP010,NEW010,B,purchase,3,paid
NR021,NC011,NEW011,B,click,0,valid
NR022,NP011,NEW011,B,purchase,3,paid
NR023,NC012,NEW012,B,click,0,valid
NR024,NP012,NEW012,B,purchase,3,paid
NR025,NC013,NEW013,B,click,0,valid
NR026,NC014,NEW014,A,click,0,valid
NR027,NP014,NEW014,A,purchase,3,paid
NR028,NC015,NEW015,B,click,0,valid
NR029,NC016,NEW016,A,click,0,valid
NR030,NP016,NEW016,A,purchase,3,paid
NR031,NC017,NEW017,B,click,0,valid
NR032,NC018,NEW018,A,click,0,valid
NR033,NP018,NEW018,A,purchase,3,paid
NR034,NC019,NEW019,B,click,0,valid
NR035,NC020,NEW020,A,click,0,valid
NR036,NC021,NEW021,A,click,0,valid
NR037,NC022,NEW022,B,click,0,valid
NR038,NC023,NEW023,B,click,0,valid
NR039,NC024,NEW024,B,click,0,valid
NR040,NC025,NEW025,A,click,0,valid
NR041,NC026,NEW026,B,click,0,valid
NR042,NC027,NEW027,A,click,0,valid
NR043,NC028,NEW028,B,click,0,valid
NR044,NC029,NEW029,A,click,0,valid
NR045,NC030,NEW030,A,click,0,valid
NR046,NC031,NEW031,B,click,0,valid
NR047,NC032,NEW032,A,click,0,valid
NR048,NC033,NEW033,B,click,0,valid
NR049,NC034,NEW034,A,click,0,valid
NR050,NC035,NEW035,B,click,0,valid
NR051,NC036,NEW036,B,click,0,valid
NR052,NC037,NEW037,A,click,0,valid
NR053,NC038,NEW038,A,click,0,valid
NR054,NC039,NEW039,B,click,0,valid
NR055,NC040,NEW040,B,click,0,valid
NR056,NC041,NEW041,A,click,0,valid
NR057,NC042,NEW042,A,click,0,valid
NR058,NC043,NEW043,A,click,0,valid
NR059,NC044,NEW044,B,click,0,valid
NR060,NC045,NEW045,A,click,0,valid
NR061,NC046,NEW046,A,click,0,valid
NR062,NC047,NEW047,B,click,0,valid
NR063,NC048,NEW048,B,click,0,valid
NR064,NC049,NEW049,A,click,0,valid
NR065,NC050,NEW050,B,click,0,valid
NR066,NC051,NEW051,A,click,0,valid
NR067,NC052,NEW052,A,click,0,valid
